In 2017, Tyler Bennett and his wife, Whitney, opened a CrossFit gym. When they opened the gym, they knew they had a winning idea by bringing fitness to the community.
And yet, there was still a feeling they just couldn’t shake. Something was missing in the Pensacola fitness scene. How could they create a well-rounded workout that appeals to everyone?
After nearly three years of development and research, they got their answer — a studio that focuses on the elements of spin, combined with strength training and conditioning.
“We saw a gap in the market, and we wanted to bridge that gap,” Revolve co-owner Tyler Bennett said. “We wanted to cater to all fitness levels and create a workout that is palatable.”
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Revolve, located at 4507 Chumuckla Highway in Pace, opened just before the pandemic.
“We had to close, but we have since done well when we reopened, despite (the pandemic),” Bennett said.
So well, that a new location at 960 Nine Mile Road in Pensacola is set to open in May.
“It’s right next to Ever’mans Natural Foods and Drift Boutique, and we also love the area,” Bennett said.
Bennett hopes that the new location will be a bigger draw for people in Pensacola.
“We have members of all ages, with our oldest being 63,” Bennett said. “We also have a lot of carryover, with members driving from as far as Perdido Key for a workout.”
For those who are already familiar with Revolve and its upbeat workouts, rest assured. The new location will be offering the same classes.
“It will look and feel exactly the same,” Bennett said. “But we’re not a franchise. This is a local concept developed by us, and there’s nothing like it. We’ve kept everything local. Our counters were custom designed by a local woodworking company. Even our logo was designed locally.”
At Revolve, it’s all about creating the right environment. Its signature 45-minute workout is instructor led and takes place in a dark room infused with neon lights and music. Each workout involves three circuits, with members starting in the back of the room, then moving forward to the front in their own lanes.
“The key is to decrease intimidation and increase confidence,” Bennett said. “While we were developing our concept, we learned that users often get confused as to what to start next. Each user has its own lane, and they move to the next interval.”
Although each stage focuses on spin, strength and conditioning, no two workouts look the same, as they get switched out daily. After the workout, members will then engage in Revolve’s very own cool down routine, called FLOW. FLOW blends in elements of yoga and relaxation, with every member receiving a cold towel soaked with lavender.
“We believe it’s the best workout in town,” Bennett said. “We offer a free week of classes to all local residents with no strings attached.”
After your free week, members can choose from a wide variety of packages, starting at $25 for one session.
“We want people to follow us on social media,” Bennett said. “We will be releasing our pre-sale for our new location very soon, offering our discounted rates.”
Revolve is open from Monday through Saturday, with classes starting as early as 5 a.m. For more information, visit revolvefit.com or call 850-713-4229.
Kalyn Wolfe is a freelance columnist for the News Journal. Send new business tips to [email protected].
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